Google Analytics originated from a web urchin was acquired by google in late 2005 it has two concepts 1 concept of digital and 2 concept of marketing

1 Concept of Digital

Google acquired from another web Analytic firm which was called Urinchi and after 2005 google did some uprades and launched as google Analytic in the digital market . Basically this is tha origin of google Analytic .

2 Concept of marketing

Marketing happens in stages marketing cannot happen together. If one time you identify user and sale a product fast is very few .

Stages of marketing

1 Acquisition

2 Behaviour

3 Conversion

Acquisition : this stage also used in offline marketing. Acquisition in this stage you gain interest in customer about your products

Behaviour : In this stage you see how much interest customers taking in our products how much fillingness getting coutomer this thing cover in behaviour

Conversion : when user become your customer than we can say our conversion is successful.but with the introduction of google analytic in online market it has strong measurement. In this we get facts,figures in numbers. So there is no problem to take decisions this is the power of google Analytic .

Benefit of google analytics

• It is completely free of charge. …
• Able to find out how your visitors locate your website. …
• Able to identify which pages and links your visitors click the most. …
• Visitor segmentation. …
• Able to fine tune your website.