Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

• Low costs

One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

• Reach an already engaged audience

Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead for far stronger results.

• Deliver targeted messages

Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.

Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray’ method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.

• Drive revenue

Marketing Week reports that email generates around £29bn retail sales annually.

Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.

You’ll find a plethora of information about how you can successfully use psychology in email marketing to help improve your results, including one of our most popular pieces of content – The psychology behind creating successful email marketing.

• Easy to get started

Email marketing doesn’t necessarily require a huge team or reams of technical nous in order to be successful. It’s certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it’s the content of an email that is the most important thing.

Many email marketing platforms, ours included, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.

• Easy to measure

Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too, whereas print or broadcast advertising requires quite a bit of effort to alter.

• Easy to share

Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this. Before you know it, subscribers could become brand evangelists; focused on introducing your business to a new market.

More and more we see brands cleverly utilising this tactic, and social proof has become a huge influence for online selling in recent years.

• Reach a global audience

What other marketing platform lets you instantly send a message to thousands of people across the world? Sure, social media can help you spread the word amongst a global audience – but there’s no telling who’s actually reading your content.

Alternatively, you can always get hyper local using one of the other ten benefits – segmentation.

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Types of digital marketing

1. Search Engine Optimization: SEO is the process of making a web page easy to find easy to crawl and easy to categorise SEO is an integral part of digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via an online platform.
2. Social Media Marketing: Social media marketing is the use of social media platforms to connect with your audience to build your brand to increase sales and drive website traffic.
3. Branding: Branding is a marketing practice in which a company create a name symbol or design that is easily as belong to the company. this helps to identify a product and distinguish it from another product service. Branding is import because not only is it what makes a memorable impression on the consumer but it allows your customers and clients to knows what to expect from your company.
4. Marketing Fundamentals: marketing is the process which individuals and groups obtain what they need and want through creating and exchanging product and value with others. marketing fundamental: marketing and communications practice used in the box have shaped what I call the fundamentals of marketing.

• Research like the first step of any project research is vital for every marketing challenge.
• Communication
• Creativity
• Evaluation
• Revision
• Delivery

5.Analytics and Automation: Analytics automation can do an exceptional job of finding trends and building model but it can’t solve complex business problems over time.

Automation might reduce the demand for technical.only experts but the needs for a good data scientist who are skilled translating data scientist who is skilled at translating data science to business problem will grow.

6.Public Relations: public relations is a strategic communication process companies, individuals and organizations use to build a mutually beneficial relationship with the public.

A public relations specialist draft a specialized communication plan and uses media and other direct and indirect mediums to create and maintain a positive brand image and strong relationships with the target audiences

7. Advertising: Advertising is a means of communication with the user of a product or service. Advertising are message paid for by those who send them and or intended to inform or influence people who receive them as defined by the advertising.

Advertising is always present though people may not aware of it. In today world advertising uses every possible media to get its messages through .it does this via television, print, newspapers, magazines, journals, social media, etc radio, press, internet,direct selling, boarding, mailers, contests, sponsorship, poster, clothes, events, colours, sounds, visuals and even people ( endorsement )

8. Video & Mobile Marketing :

> Video marketing: social videos marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video

> Mobile marketing: is a multi-channel online marketing techniques focused at reaching a specific audience on their smartphones, feature phone, tablets or any related device through websites, Emails, SMS and MMS social media or mobile application.

9. Content Marketing: A type of marketing they involves the creation and sharing of online material (such as videos, blogs and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its product or service

10. Growth Hacking: Growth hacking is a relatively new in marketing focuses on growth. It started in relation to early-stage startups who need massive growth in a short time on small budgets but had since the also reached bigger corporate companies.

11. Affiliate Marketing: Affilate marketing is the process of earning a commission by promoting others peoples ( or company ) product. you find a product you like promote it to others and earn a piece of the profit for each sale that you make .

12. Product Marketing: Product Marketing is a process of promoting and selling a product to a customer.also product marketing is defined as being the intermediate function between product development and increasing brand awareness.

The Future of Digital Marketing. From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. … With an estimated $46 billion going towards programmatic advertising in 2018, it’s predicted that 86% of all digital display ads will be presented via automation.